The PlayStation Move, Sony’s ultra-precise motion controller, was a huge hit among critics and gamers alike – appealing to both core and casual audiences. But without Microsoft’s $500 million marketing budget for Kinect, or the huge install base of the Nintendo Wii, many analysts were unsure how successful the PlayStation Move would be. Sony has now announced the latest sales figures for the controller – and they’ve proved everyone wrong.
Move released 2 months ago in North America, Europe and Asia, and 1 month ago in Japan, and in the first 30 days of its release it shipped 1.5 million copies in North America and Latin America. Now, Sony Computer Entertainment has announced that the sales of the peripheral to retailers have reached over 4.1 million units worldwide. Which “not only shows clear success of the launch of the new motion sensing controller but also indicates positive momentum going in to the holiday season and to the year 2011.”
In comparison, Microsoft’s Kinect sold (to consumers) 2.5 million in its first 25 days – but only one Kinect is needed per household, whereas people may have multiple Move controllers.
