Just a few years ago EA was the company everyone hated. The publisher would milk a franchise until no one was interested. But things have changed. Their first shot at change was in 2008 when they released Dead Space and Mirror’s Edge — both were new IPs and both did very well with reviewers, but ultimately fell short in sales. Now, with the release of Dead Space 2 just over a month away, EA has shed some light as to why it received the sequel treatment before Mirror’s Edge.
In a recent interview with Develop Frank Gibeau, president of EA Games, discussed the issues with Mirror’s Edge:
“First-person parkour across buildings is fun, but to be blunt, Mirror’s Edge’s’ execution fell short.”
“The key learning from us was that if you’re going to be bold with that kind of concept, you need to take it as far as it can go in development.”
Finally he talked about how Dead Space ultimately fell short of expectations:
“It made money for us, but didn’t hit expectations. We felt like we had an IP that struck a chord, and one that hit quality, but again it missed multiplayer modes.”
