Electronic Arts has revealed that their upcoming blockbuster, Battlefield 3, is building great anticipation with the gaming community. Speaking at the Citi 2011 Tech Conference on Wednesday, Electronic Arts CFO Eric Brown announced that Battlefield 3 pre-orders have hit the 1.25 million mark, which places the game ahead of the previously released Battlefield Bad Company 2.
Speaking in regards to Battlefield 3 anticipation, Brown stated:
To date we have about 1.25 million preorders on Battlefield 3, so it’s still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to preorders in the same number of weeks till launch. So it’s doing very well.
Brown also shared details about the ad campaign that will take place:
We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor [Modern Warfare 3], and we intend to use that.
Battlefield: Bad Company 2 has sold over five million copies worldwide since its release last year. EA hopes it can build on the franchises success even more with the upcoming sequel. Battlefield 3 is set to launch on October 25th – just in time for the holiday shopping season.
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