I’m going to be completely honest here, I adored the debut PlayStation 3 advertisements—they were the strangest, most interesting, and vaguely grim commercials I’ve ever seen, largely due to their variety, and different, dark metaphorical focuses. When you saw that white room, you weren’t sure what was going to happen.
Don’t get me wrong, I want to see PlayStation and Sony actually succeed, so I’m glad we migrated away from deeply unsettling cyborg babies capable of a diverse range of (tear inducing) emotions towards humorous marketing with the added bonus of actually moving consoles.
But it’s nice to see 15 seconds promoting the new Super-Slim PS3 that returns to the former. So what happens in this new commercial? Well, I’d be ruining the white room if I told you.
