This morning’s PlayStation UK event wasn’t just about the PlayStation Vita 2000, with Sony UK Managing Director Fergal Gara taking the time to talk about PlayStation as a whole, along with the PlayStation 4, which we know sold 4.2 million units in 2013 worldwide.
Looking at the PlayStation console and handheld market in 2013 for the UK, Gara revealed (via EDGE) that they had moved up to a 40% volume share, up from 23% two years ago. Things are even better on just the console side, with 2013 at 47% (up from 32%), making PlayStation the leader in the UK.
While PlayStation may be doing well overall in the UK against its competition, the PlayStation 3 is still behind the Xbox 360 with 1 PS3 sold for every 1.51 Xbox 360s when it comes to hardware sales to date. Gara said of this, “That’s pretty damn disappointing. We’ve been chipping away at that, and it was worse than that a couple of years ago.”
However, it’s an opposite story for the PS4 and Xbox One, with 1.5 PS4s being sold for every 1 Xbox One. Looking at that 4.2 million number in 2013, Gara says, “Sales surpassed all of our dreams. Our biggest job in the opening weeks was securing volume. We’re still not in stock at retail and we continue to work on that and we’re very, very pleased with the results.”
With the PS4 constantly selling out at retail in the UK, Gara notes, “We’re very proud that we got our fair share of stock, but it’s still not enough. We want more and we need more.”
Do you think the PS4 can continue its 1.5:1 sales ratio over the Xbox One throughout the year in the UK? Let us know in the comments below.
