Late last month, GameStop’s President Tony Bartel declared that less than half of the retailer’s customers knew that they could trade their games in, and that the company was looking to revamp its trade-in program. Looks like an overhaul is already underway, according to information obtained by Kotaku.
Apparently, GameStop will offer flat rates (store credit) for your games unless you want cash or are a member of its subscription program. You don’t have to trade in to put money towards new items or Game Informer subscriptions for extra bonuses. Going by the documents obtained, the new simplified business model works like this; trade your games in for an optimal value (store credit only) and if you opt for cash, you will receive less value as usual but will still get 10% more with a Power Up Rewards (PUR) subscription. The documents state:
By eliminating the higher end price of products we buy and raising the lower end, we are able to raise the overall value the customers will receive. With this program, we will not have complex multi-tiered trade promotions for the associates to remember and less math for the customer to understand what they are getting for their games.
The new program will reportedly kick in on August 18.
What do our readers make of this?
[Source: Kotaku]
