Earlier today, we reported that Activision has tied up with Red Bull (yes, the energy drink) for an exclusive quest in Destiny’s The Taken King expansion. While the mission will be available for all The Taking King owners after January 1, 2016, it has caught the eye of most gamers, and even a high profile studio, too.
Over on Twitter, Dying Light developer Techland tweeted the following image that pokes fun at Activision’s deal with Red Bull.
We’re jumping on the latest trend in game marketing! #DrinkRightDyingLight > #DrinkForDLC pic.twitter.com/DQHr6MRFwi
— Dying Light (@DyingLightGame) June 24, 2015
This isn’t the only time a game developer has spoken out on Destiny’s The Taken King expansion. Just yesterday, former PlanetSide 2 Creative Director Matt Higby called the DLC’s $40 price tag, “bullshit.”
Should studios not resort to these sort of tactics or is it harmless fun to you?
[Source: Dying Light (Twitter) via NeoGAF]
