Activision and fast food chain Carl’s Jr. have joined forces for a Call of Duty: Black Ops 3 promotional campaign that features model Charlotte McKinney. The advertisement above is quite self-explanatory, but in case you didn’t catch that, buy an “Ultimate Care Package” from Carl’s Jr. (featuring a Tex Mex Bacon Thickburger, fries, and a drink) or a large “Call of Duty drink cup” for a chance to win Black Ops 3 prizes that include in-game weapons, a copy of the game, headsets, and more. The grand prize? A trip to Treyarch’s studio.
This promotion is that latest in a series of similar campaigns that video game companies have been running in collaboration with food and beverage companies. Seems like they work!
For more on this promotion, check out the campaign page here.
