Ultimate Team addicts have propelled EA’s digital sales into the realm of silly figures, hoovering up around $650 million in annual revenue.
EA’s CFO Blake Jorgensen, speaking at a Morgan Stanley investor conference, detailed how important the extra content and DLC is to the digital side of EA’s business.
We’ve been a leader in driving digital extra content for games, which really drives the profitability of this business.
The extra content business is a billion-three [$1.3 billion] a year. Half of that is roughly our Ultimate Team business.
GamesIndustry.biz did the math, noting that in “the context of last fiscal year’s results, Ultimate Team would account for almost 30 per cent of EA’s record $2.23 billion digital revenue.”
What’s more, Jorgensen also made it clear that EA’s mobile business is no slouch either, breaking last year’s record $524 million earnings by $126 million.
What do you think of EA’s successful implementation of micro-transactions and mobile games?
[Source: GamesIndustry.biz]
