The pressure is mounting on Sony to announce a price-cut for the PlayStation 3. With analysts and developers such as EA Sports looking for a price cut, it comes as no surprise then that Sony is saying nothing regarding a price cut… well, not directly.
SCEA’s senior marketing VP Peter Dille has said in an interview with Bloomberg that developers want the PS3 to sell for free.
“Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades,”
It comes off the back of the heels of comments from EA Sports President and former Xbox honcho Peter Moore saying that the PS3 has a long way to go with its pricing plans.
“Sony obviously still has a ways to go with their pricing,”
As for that price cut, Dille did say there was no immediate plans for a price cut but did however say that:
“Sony is concerned with profitability, as well as the installed base,”
Which may hint at a price cut down the line maybe after GDC or before E3.
[Source]
