Even though last year’s financial report looked a little bleak for Capcom after not pushing about many games, the company is expecting to have a much stronger year in 2015.
In an interview with MCV, Capcom’s Head of Marketing Antoine Molant and Commercial Director Andy Davis explained why they think 2015 is going to be a much better year for the company, financially speaking. They mentioned that a lot of changes have been made, and with Resident Evil: Revelations 2, DmC: Devil May Cry, and other titles on the way, things are looking pretty good right now.
Today we are leaner, and that means the same team that deals with the development in Japan also directly deals with the market, and they have an understanding of all aspects of marketing, sales, development etcetera. And that makes us stronger.
A lot of the people who are here now were here before the restructure happened, so just getting through that process motivates everyone now that we have product coming through.
But it’s also knowing that the product is well designed – we are only trying to bring decent product to market.
Whether or not 2015 will be a great year for Capcom remains to be seen, but at least they seem pretty confident about it. What do you think?
[Source: MCV]
