French company Focus Home Interactive – the publisher behind games like A Plague Tale, Greedfall, and Vampyr – has rebranded to “Focus Entertainment” with a renewed emphasis on unique gameplay experiences.
In a press release, Focus Entertainment said that the move falls in line with its ambition to further diversify its games, products, services, and revenue streams. Over the years, the company’s collaborations has seen it publish a number of hit titles from small studios. Focus Entertainment recently acquired Deck13 Interactive (The Surge, Lords of the Fallen), StreumOn Studio (Necromunda: Hired Gun), and Dotemu (Streets of Rage 4) and its label The Arcade Crew. However, it lost long-time partner Spiders (Greedfall) to Nacon.
“From now on, the Focus Entertainment brand covers all of Focus’ activities, with the term Entertainment being representative of the desire to diversify its games, products, services and revenue streams,” reads the press release. “Entertainment also emphasizes the ambition to offer players around the world unique experiences, supported by an editorial policy that stands out thanks to innovative concepts, inventive gameplay and original worlds that transcend the boundaries of video games. The acquisition of studios such as Deck13 Interactive, StreumOn Studio, and more recently, Dotemu and its label The Arcade Crew, demonstrate Focus’ desire to integrate talents and studios with singular visions in our strong and ambitious Group, to promote value creation, anticipate new trends, and unique gameplay.”
Focus Entertainment has been in operation since 1996. Its upcoming titles include A Plague Tale: Requiem, Evil West, and Aeon Must Die among others.
